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SportsLife

SportsLiife Overview

Here at 4KLiifestyle in our SportsLiife program we aim to build the complete student-athlete from a Mental, Physical, Emotional, and Educational standpoint. Our Goal is to improve the overall performance of the athlete on and off the playing field in preparation to take on Liife in a positive and productive way.

We do this through our trainings, leagues, and mentoring services.

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Training Overview

Our training sessions consist of Strength, conditioning, basketball skill development, basketball terminology, and Film study.

We believe with a combination of these things and more, we can help build a betterstudent-athlete by improving confidence, endurance, physical strength, self awareness, and many other things to better a student-athletes chances of success in Liife no matter what they
choose to do.

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League Overview

The 4KLiiFESTYLE organization proudly brings Eastern North Carolina the LiiFESTYLE and HERSTYLE: O.T.F Classic PROAM Leagues—a two-month recreational exposure league held mainly every May and June. This unique program invites both male and female athletes, from high school to professional level, to showcase their skills, connect with the community, and compete in a fun, uplifting environment.

More than just a basketball league, this event honors the memory of Omeshia Tashara Frost, promoting awareness for Colon Cancer. Through sports, community involvement, and shared experiences, we’re building something meaningful—an annual tradition filled with excitement, purpose, and unity. Lastly we look forward to starting and hosting many youth developmentleagues to add on to this amazing program.

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EVENT FEATURES / SPECIFICATIONS

What Makes Our PROAM Special
The LiiFESTYLE / HERSTYLE: OTF Classic ProAM brings more than basketball—it brings a full
community experience. Attendees can enjoy:

  • A competitive yet welcoming environment for all skill levels
  • Opportunities to meet new people and network
  • Delicious food, snacks, and beverages from local vendors
  • An energetic atmosphere with clean music, a lively MC, and special guest appearances
  • Interview Booth
  • Photo Ops & Video Ops
  • Video Game Booth
  • Volunteer and internship opportunities
  • Raffles, giveaways, and theme days
  • Social media moments captured throughout the event
  • This is where sports, community, entertainment, and purpose come together.
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